Hot take for law firm owners

You don’t have a marketing problem.
You don’t have a talent problem.
You probably don’t even have a revenue problem.

You have an operational problem.

I see it all the time:

• More leads coming in than you can handle
• Good lawyers overwhelmed and underutilized
• Billing inconsistencies
• Partners stuck in the weeds
• “We just need one more hire” on repeat

Adding people to a broken system doesn’t create scale.
It just creates a bigger mess.

Before you hire another attorney…
Before you sign with another marketing agency…
Before you talk about M&A…

Ask yourself:

Do we have clear roles?
Do we have a real scorecard?
Do we run effective meetings?
Do we actually follow our processes?

Growth doesn’t come from more.
It comes from better.

Some will disagree. That’s okay.

But the firms quietly taking market share right now?
They’re boringly consistent operationally.

Clarity first. Always