Most professional services firms don’t have a revenue problem. They have a profitability problem.

Working harder rarely fixes it.

Profitability improves when:

* The right work is done
* By the right people
* At the right price
* In the right way

Over the next few weeks, I’m sharing specific levers I use with firms to improve profit without adding hours.

No hype. Just clarity. Always.

👉 First one: pricing & value.