Profitability starts with value, not volume.

Written By Sharon Means

In my 2nd post on firm profitability levers: Most firms don’t undercharge because they’re bad at math.

They undercharge because they’re:

Too broad

Afraid to specialize

Still pricing EFFORT instead of OUTCOMES

Higher fees are justified when you:

Narrow your focus

Package your expertise

Solve more expensive problems

Clarity creates confidence.

Clarity first. Always

What are your blind spots when it comes to pricing?

Sharon Means
Next

Most professional services firms don’t have a revenue problem. They have a profitability problem.